Driving Action:

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Tired of developing training no one wants to take? Frustrated with another training program that meets the requirements, but won’t change performance? Hate information-heavy courses just as much as your learners hate taking them? There is a better way. Cathy Moore’s Action Mapping technique will help you create engaging, dynamic training that makes a difference.

Action Mapping is the four-step technique that:

  • Creates a measurable goal
  • Determines when training is the best solution for the performance issue
  • Helps design engaging, dynamic, focused training
  • Drives action, instead of just increasing knowledge
  • Stresses real-world benefits

Driving Action is a 3-hour interactive workshop that will allow you to immediately apply action mapping to your training development processes:

  • What is Action Mapping?
  • When would I use Action Mapping?
  • What are the benefits of Action Mapping?
  • How do I use Action Mapping?

Together we will action map an audience-selected course, so you will leave the session with hands-on practice in the technique, not just steps to follow.


The workshop is facilitated by Michelle Wescott, an award-winning instructional designer. She’s been using Action Mapping since its early days after being trained in the technique by Cathy Moore, the creator of the Action Mapping methodology. Michelle has seen its benefits in solving performance issues in many industries and with diverse audiences. She believes Action Mapping makes a difference and would like to show you how.

Participants say

[I liked] that we worked through the model together as a group, using a real life example. I also enjoyed Michelle’s knowledge of action mapping.” - Course Participant

We loved it!! Thank YOU!! Such a great, informative, actionable session—you were wonderful.” - Wegmans Manager of Training

Practical, simplified approach to mapping out a training course. Concepts can be applied to other elements of my job. Michelle was awesome!” - Course Participant

Please contact us if you are interested in running this workshop in-house for teams of 5 or more. Call 585-287-8181 or email: sales@gillespieassociates.com

Still Have Questions?

Contact us for more information.